Abstract：The eco-label effect refers to a psychological phenomenon that people have more positive perception and evaluation, higher willingness to pay and behavior level, and better using performance of products or services with eco-labels. In view of the complexity of the current research but the lack of crossover in scattered fields, and the inconsistency of empirical research results, we systematically review the definition, manifestation, mechanism, contingency factors and dilemma of the eco-label effect, and summarizes a more integrated research framework. This study is of great significance for the conduction of interdisciplinary research, the breakthrough of dilemma and the development of empirical research in the field of China’s green consumption.
张梅，傅鑫媛，潘霈霖，熊任飞. 绿色消费的“助推器”：生态标签效应[J]. 应用心理学, 2023, 29(1): 20-31.
ZHANG Mei, FU Xin-yuan, PAN Pei-lin, XIONG Ren-fei. A “booster” of green consumption: The eco-label effect. 应用心理学, 2023, 29(1): 20-31.
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