1. Department of Psychology, School of Public Policy and Administration, Nanchang University, Nanchang 330031, China;
2. Jiaxing Nanhu University, Jiaxing 314000, China
Abstract：When exploring loss aversion, researchers focused on comparing the subjective values of loss and gain, while neglecting the role of probability. We propose that loss aversion is due to the relatively low probability of loss, which makes losses are more salience. In Experiment 1, using a roulette task, it was found that individuals experienced stronger psychological reactions to losses when the probability of losses was low. Experiment 2, employing the BeanFest paradigm, showed that participants reacted more quickly to negative stimuli and exhibited lower recognition accuracy under low-loss probability conditions. In Experiment 3, a simulated lottery task revealed that higher loss probabilities led to a reduced tendency for loss aversion. Together, these findings suggested that probability of losses had an effect on loss aversion, with individuals being more sensitive to losses when the probability is lower.
刘欢，杨鑫垚，汪江东. 损失概率对损失规避行为的影响[J]. 应用心理学, 0, (): 1-.
LIU Huan，YANG Xinyao，WANG Jiangdong. The Effect of Loss Probability on Loss Aversion. 应用心理学, 0, (): 1-.
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