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| Research on Emotional Contagion Model in Social Media |
| GAO Xiao-yuan1 LIU Zhen1CHAI Yan-jie1LIU Ting-ting2WANG Jin2 |
| (College of Information Science and Engineering, Ningbo University, Ningbo 315211； College of Science and Technology, Ningbo University, Ningbo 315211) |
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Abstract Social media is becoming an important carrier of online public opinion. It contains rich emotional information, which makes users vulnerable to emotional contagion when reading information. Studying the emotional contagion algorithm of social media has important practical significance for controlling network public opinion. Furthermore, using information science and technology to study social science phenomena can provide new research methods for the field of psychology. This paper introduces the concept of emotional contagion from psychological emotion theory, summarizes the existing emotional contagion model from the perspective of emotional information transmission points out the shortcomings of existing research, and puts forward some suggestions for subsequent research. The results can provide a reference for the in-depth development of social media emotional contagion algorithms.
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Published: 28 June 2019
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