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| Gender Metaphor in Symbolic Expression |
| ZHU Hai-yan1LI Xin2SONG Zhi-yi1ZHANG Xiao-lin3DENG Yun-jing1 |
| (1.Department of Psychology, Yunnan Normal University,Kunming 650504,China; 2.Justice Bureau of Sheyang, Yancheng 224300, China;3.Department of Music and Dance, Yunnan Normal University, Kunming 650504,China) |
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Abstract The principle of misattribution was used to explore the gender metaphors of digital features, and letter features. Digital features include odd - even, large - small and integral - non-integral characteristics. Letter features refer to the inherent morphological characteristics of letters. The results showed that: (1) relatively gender-ambiguous stimuli (neutral names) paired with the largernumbers would be perceived as more masculine than those same ambiguous stimuli when paired with the smallnumbers, and neutral names paired with an integer number would be perceived as more masculine than those with an no-integer number. But there was no male-odd/female-even metaphor. (2)The inherent morphological characteristic of letters has a significant gender metaphor for women; Women are more likely to associate curvy letters with men and angular letters with women. Male subjects were not aware of the association between letter appearance and gender. Studies have shown that properties associated with symbol expression may be associated with males (females).
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Published: 22 August 2019
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