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| Study on the intention and behavior of college students watching CSL |
| SU Rong-hai 1 XU Mao-zhou 2 |
| 1.College of Physical Education and Sports，Beijing Normal University，Beijing 100875，China； 2.Department of Recreation Sports Management，Tajen University，Pingtung 90741，China |
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Abstract The study used the theory of planned behavior to compile questionnaires which collected the remarkable soccer watching faith of the Chinese university students in an open guide style. We used SPSS 12, Amos20.0 to process data and mainly discussed their behavior model when watching CSL (Chinese Football Association Super League). The results showed that: (1) the controlled beliefs had the biggest indirect effects on their soccer watching behavior intention; (2) indirect measurement had a higher predictability on their soccer watching behavior intention; (3) The leading factors that influenced the watching behavior maybe diverse due to different research perspectives; (4) the study confirms their watching behavior intention can predict their watching behavior effectively.
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Published: 01 March 2017
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| [1] |
. [J]. 应用心理学, 2017, 23(1): 40-48. |
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