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| The Influence of User Participation in Product Development on Peripheral Consumers’ Behavior |
| MA Yong-bin1 YU Wen-jun2 |
| (1. Business School, Ningbo University, Ningbo 315211, China, 2. College of Teacher Education, Ningbo University, Ningbo 315211, China) |
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Abstract Concerning that user participation in product development (UPPD) is part of an enterprise's innovation strategy, how to deliver UPPD information to peripheral consumers (i.e. consumers who do not participate in firms’ product development) becomes critical. From the perspective of consumers’ psychological perception, the current paper summarized the literature and theories about the influence of UPPD on periphery consumers’ behavior through their perceived enterprise, product and brand characteristics, as well as their perceived relationship with the enterprise. Future studies can focus on the label and objective effect of UPPD on peripheral consumers’ perceptions of enterprise and product characteristics, explore the roles of brand and social influence on the relationship between UPPD and peripheral consumers’ behavior, and consider challenges caused by the internet and information technology.
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Published: 02 March 2022
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