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| A “booster” of green consumption: The eco-label effect |
| ZHANG Mei FU Xin-yuan PAN Pei-lin XIONG Ren-fei |
| (School of Sociology and Psychology, Central University of Finance and Economics, Beijing 100081, China) |
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Abstract The eco-label effect refers to a psychological phenomenon that people have more positive perception and evaluation, higher willingness to pay and behavior level, and better using performance of products or services with eco-labels. In view of the complexity of the current research but the lack of crossover in scattered fields, and the inconsistency of empirical research results, we systematically review the definition, manifestation, mechanism, contingency factors and dilemma of the eco-label effect, and summarizes a more integrated research framework. This study is of great significance for the conduction of interdisciplinary research, the breakthrough of dilemma and the development of empirical research in the field of China’s green consumption.
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Published: 28 March 2022
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