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| The Influence of Default Option on Gift Selecting |
| JIANG Duo1 DENG Hao-yi1,2 ZHANG Wei1 |
| (1. School of Psychology, Shenzhen University, Shenzhen 518060, China; 2. Shenzhen Caopu Primary School, Shenzhen 518024, China) |
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Abstract In this research, we explored the influence of default options on selecting household appliances which were presented as gifts by two situational experiments and a field experiment. In the first two experiments, situational experiments were carried out when the cost of household appliances was not considered (in Experiment 1) and was considered (in Experiment 2). Results in both experiments showed that more participants chose household appliances which were set as default options. The third experiment was carried out by a field study, and participants in this experiment were real house-buyers. Results were same with the first two experiments. In conclusion, the default option effect was demonstrated in condition of gift selecting. And there was more influence with de facto default options.
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Published: 06 September 2022
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