|
|
|
| Decoding the Solitude: Solitude and Reliance on Feelings versus Reasons in Decision Making |
| School of Business, Renmin University of China, Beijing 100872, China |
|
|
|
Abstract Across four studies, we explore the impact of solitude on consumers’ reliance on feelings versus reasons in decision making, along with the underlying mechanism and boundary conditions. The results indicate that solitude individuals (vs. non-solitude) would prefer feeling-based strategy in decision-making, resulting in a higher intention of choosing the affectively superior option over the cognitively superior option (Study 1). Self-focus plays the underlying mechanism in the solitude effect (Study 2). Moreover, we also examine two boundary conditions: motivation (Study 3) and temporal orientation (Study 4), which indicates that involuntary motivation and future orientation can mitigate the solitude effect on affective processing. These findings provide insights into consumers’ judgments of product attributes and selection of decision-making strategies according to their situations.
|
|
Published: 13 March 2024
|
|
|
|
| Cite this article: |
|
HOU Jia-wen,LIU Feng-jun,XU Yi-fan. Decoding the Solitude: Solitude and Reliance on Feelings versus Reasons in Decision Making[J]. 应用心理学, 2025, 31(3): 195-210.
|
|
|
|
| URL: |
|
http://www.appliedpsy.cn/EN/Y2025/V31/I3/195 |
|
|
|
