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| Big Data Research on the Determinants of Marriage Intention: A Theory of Planned Behavior Perspective |
| Faculty of Psychology, Beijing Key Laboratory of Applied Experimental Psychology, National Demonstration Center for Experimental Psychology Education (Beijing Normal University), Beijing Normal University, Beijing, China, 100875 |
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Abstract To address the limitations of questionnaire-based methods in ecological validity, this study employed the Theory of Planned Behavior to code and analyze 14,662 user comments on marriage-related topics from social media platforms. Regression analysis revealed that more positive attitudes toward marriage and stronger perceptions of norms to marry were associated with higher intention to marry. In contrast, a greater sense of behavioural control in decision-making was associated with lower marital intention. Furthermore, the positive effect of normative beliefs on marriage intention weakened as individuals' tendency to comply with others' expectations decreased. Machine learning analysis also identified motivation to comply with norms as a key factor in distinguishing between individuals with varying levels of marriage intention. By leveraging ecologically valid data, this study verifies and extends the application of the Theory of Planned Behavior in the context of marriage decision-making.
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Published: 31 December 2025
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| Cite this article: |
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CHEN Zhen,LIU Jiaying,LIN Yuan, et al. Big Data Research on the Determinants of Marriage Intention: A Theory of Planned Behavior Perspective[J]. 应用心理学, 2026, 32(4): 49-57.
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| URL: |
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https://www.appliedpsy.cn/EN/Y2026/V32/I4/49 |
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