Abstract:Humanoid service robots are reshaping the service environment and consumer interactive experience, affecting consumers' evaluation of the service robot experience. This paper reviews the impact of anthropomorphic design of service robots on user experience, and summarizes the optimization effects and potential risks of anthropomorphic design of service robots on user experience from three aspects: initial perception, core services and peripheral services. On this basis, four guiding principles are refined for the anthropomorphic design of future service robots, including moderation principle, scene adaptability principle , socialization and personalization principle, so as to deal with the risks and challenges faced in the anthropomorphic design of service robots.