Abstract：In recent years, the proliferation of personalized childbirth experience sharing on social media has attracted considerable attention from female users and influence their fertility intentions. This study explores how childbirth experience sharing on social media affects women’s fertility intentions, focusing on two psychological mechanisms: self-objectification and emotional contagion. Results showed that although objectifying childbirth content significantly increased women’s self-objectification, it did not reduce their fertility intentions. In contrast, emotional valence influenced fertility intentions through emotional contagion, with emotional state mediating this relationship. Furthermore, empathy moderated this emotional contagion pathway, with highly empathic women being more strongly affected. These findings highlight emotional contagion as the key mechanism shaping fertility intentions in social media contexts.
高阳，张雨鑫，畅语嫣，曾筝. 社交媒体生育经历分享影响生育意愿的双重机制——客体化还是情绪感染？[J]. 应用心理学, 0, (): 1-.
GAO Yang，ZHANG Yuxin，CHANG Yuyan，ZENG Zheng. How Does Childbirth Experience Sharing on Social Media Affect Fertility Intentions? Dual Mechanisms of Objectification and Emotional Contagion. 应用心理学, 0, (): 1-.
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