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| Cultural Bias: Causes and Recommendations |
1. School of Management, Zhejiang University, Hangzhou 310058, China;
2. School of Management, Zhejiang University, Hangzhou 310058, China |
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Abstract This paper draws upon a cross-cultural civic honesty study published in “Science” (Cohn et al., 2019) to elucidate the issue of cultural bias in cross-cultural research. Cultural bias is defined as the failure to adequately consider the behavioral manifestations of different cultures while overlooking variations in societal and cultural backgrounds, resulting in biased findings. Despite the acknowledged importance of mitigating cultural bias by scholars (Henrich et al., 2010), it continues to persist within the realm of social psychology and remains prevalent in top-tier journals.
In response to the challenge of cultural bias, this article identifies key contributing factors and proposes practical mitigation strategies. The strategies include introducing cultural sensitivity training, fostering diverse research teams, ensuring the cultural appropriateness of research measures, and embracing a cultural relativism perspective. These insights provide valuable guidance for reducing cultural bias, enhancing the accuracy of cross-cultural research practices in psychology and beyond.
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Published: 13 November 2023
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