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| The Effect of Individual Empathy on the Acceptance Willingness of Moral Autonomous Vehicles |
| CHU Hua-dong1,2 HU Feng-pei1 WANG Yu-hang1 PENG Yu-qi1 ZHAO Lei1 |
| 1 School of Management, Zhejiang University of Technology, Hangzhou, 310023, China; 2 Zhijiang College of Zhejiang University of Technology, Shaoxing, 312030, China |
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Abstract In the current study, two experiments were adopted to investigate the effect of empathy on the acceptance of autonomous vehicles with different moral behavioral orientations. The results are as follows: (1) Low empaths did not care about the moral orientation of autonomous vehicles (utilitarian/deontology) when self-interest was not involved but was more inclined to purchase self-protective cars when saving more lives mean self-sacrifice. (2) When self-interest is not involved, high empaths individuals are more willing to purchase pro-social utilitarian autonomous vehicles, but can also accept autonomous vehicles to save themself, with comparable purchase intentions for pro-social utilitarian and self-protective autonomous vehicles. The results of the study provide some implications for resolving the social acceptance dilemma of autonomous vehicles.
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Published: 04 June 2023
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| Cite this article: |
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CHU Hua-dong,HU Feng-pei,WANG Yu-hang, et al. The Effect of Individual Empathy on the Acceptance Willingness of Moral Autonomous Vehicles[J]. 应用心理学, 2024, 30(3): 203-210.
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| URL: |
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http://www.appliedpsy.cn/EN/Y2024/V30/I3/203 |
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